Social Media Website Digg lost Reddit Reach 1 Billion Traffic Hits

Reddit, one of the world’s largest online social communities, has reached a new milestone: 1 billion monthly pageviews. That’s up 300% from a year ago and a 20% increase from just last month, the Mashable reports.

“This is an accomplishment that all redditors should take pride in, because people wouldn’t keep arriving in droves — and coming back — if not for the community that you’ve created here,” according to the official Reddit blog.

The Condé Nast-owned company disclosed its January 2011 traffic stats. Its biggest accomplishment was breaking the billion pageview milestone.

Specifically, the social media website garnered 1,000,404,480 pageviews. As Reddit notes in its blog post, only about 100 other websites can stake a claim in the billion pageviews club.

“Never has a single punctuation mark brought us so much joy. There are only about 100 sites on the entire Internet that get a billion pageviews in a single month, and now reddit can put on its smoking jacket and join that exclusive club,” the official Reddit blog said.

“The New York Times isn’t on the membership list, nor is Expedia,,, or Fox News. In your face, meteorologists!”

Even more impressive is that those 1 billion pageviews were generated from just 13.75 million absolute unique visitors, which accounted for a total of 68.11 million visits, according to the Google’s Analytics.

A big reason why Reddit can generate so many pageviews from so few people is that the average person checks out 14.7 pages per visit and stays on the site on average for 15 minutes and 40 seconds.

More impressive is the pace of acceleration in Reddit’s figures. The site had 250 million pageviews in January 2010 and 429 million pageviews between June 14 and July 14.

And just last month, the Condé Nast website reported 829 million pageviews. That means pageviews increased by over 20% in a single month, and by 300% since January 2010.

Much of this growth is thought to have come at the expense of Digg which has witnessed an exodus of users since it launched Digg version 4.
8:16 AM
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